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In the beginning, Alexa was a toolbar this needed to be installed in a browser. Once the toolbar was set up Alexa had access to exploring history, and that data could be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the files being compiled was incorrect due to the fact that it only compiled facts from those who have installed often the toolbar. alexa web ranking
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