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LeBron James secures $100m for media company

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    LeBron James and his business partner have secured $100m (£90m) in investments for their media company which aims to empower black audiences.

    SpringHill Entertainment, is headed by James with his business partner Maverick Carter as CEO. Serena Williams is among those on the board.

    It describes itself as a media company with an unapologetic agenda that will give a voice to creators and consumers.

    The company is named after the Ohio apartment complex James was raised in.

    Funding for SpringHill Entertainment closed in March but was announced on Thursday, according to Variety.

    The company is a result of three projects merged together – production company SpringHill Entertainment, digital media company Uninterrupted and the Robot Co, a marketing agency.
    Can follow other matters at joker123

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